Juan Daniel Herrera

Corporate Branding, Email & Web Development, Infographics

As part of the Global Marketing team I worked directly with the Global Chief Marketing Officer and the global executive leadership team to plan and execute a wide range of marketing initiatives for a digital agency network with 175 offices worldwide.

In my role I lead, developed, designed and supported a wide variety of creative projects for both digital and print channels. These included websites, social media, email communications, presentations, photo-shoots, videos, booklets, invitations and event materials.

Gig Poster Design

In 2011 I went to the Red Hot Chili Peppers concert at the Palau Sant Jordi in Barcelona. Being one of my favorite bands, it was an amazing experience. Therefore, I decided to create a poster to commemorate the night. I tried to combine the band's California attitude with visuals from Barcelona, more specifically from Gaudí's mosaic work at Parc Güell. 

Although I meant to create one unique piece, I decided to make two more versions by playing around with different colors. The gradient backgrounds of each version is inspired in a music video of the band. The original is inspired in 'Scar Tissue', while the second one (left) and third one (right) are inspired in 'Under the Bridge' and 'The Zephyr Song' respectively.

Cardon Copy, a project started by Cardon Webb, takes the self-distributed flyers/tear-offs we have all seen in our neighborhoods and rethinks them. The project involves taking these unconsidered flyers/tear-offs and redesigning them to empower their message with a new visual language.

For my class at School of Visual Arts, we were asked to take part in this project and emulate the process: find a flyer/tear-off and redesign it.

However, unlike Webb’s project, we were challenged to choose a designer we admired and redesign said flyer using their style. For my redesign I chose as inspiration the work of Jay Ryan from The Bird Machine, a gig poster designer and illustrator. 

Integrated Marketing Campaign

Walk On's is a famous restaurant chain with multiple locations in Louisiana and Texas. Born in Baton Rouge, the restaurant has become a recognized brand in the community and a landmark for LSU students when it was voted ESPN's #1 Sports Bar in America. However, since opening its doors in 2003 the restaurant was slowly been losing its loyal following to local competitors.

As creative director, my team and I developed a concept for their 2015 advertising campaign called 'The Home Field Advantage.' With the approval of the concept, we then designed several pieces which included print, out of home, online video, social media, events and in-store experience.

I was later given the responsibility to lead the design of our final presentation book.

Brand and UI/UX Design

Popcorn is an app that listens and recognizes movie trailers and helps you organize your watchlist in one place. Through it you can set alarms that let you know when a movie premieres in theaters, becomes available online for live streaming or is being played on TV.

For this project I created and developed the 'Popcorn' brand and designed both the user interface and the user experience. While studying the user journey, I quickly realized that this app would often be used in movie theaters. Thus, the app includes a Theater Mode, which makes the app completely black & white and lowers the phone brightness to a minimum.

Branding Design

Jeff Wells, a local business owner in Baton Rouge, needed to relaunch his painting business. As lead designer, I created a new logo and selected fresh brand colors. Furthermore, I developed the brand by designing key marketing materials and stationery.

A month after the brand relaunch, Jeff reported an increase in business stating that his clients found the brand appealing and eye-catching, something they valued when searching for a painter.