Juan Daniel Herrera

Gig Poster Design

In 2011 I went to the Red Hot Chili Peppers concert at the Palau Sant Jordi in Barcelona. Being one of my favorite bands, it was an amazing experience. Therefore, I decided to create a poster to commemorate the night. I tried to combine the band's California attitude with visuals from Barcelona, more specifically from Gaudí's mosaic work at Parc Güell. 

Although I meant to create one unique piece, I decided to make two more versions by playing around with different colors. The gradient backgrounds of each version is inspired in a music video of the band. The original is inspired in 'Scar Tissue', while the second one (left) and third one (right) are inspired in 'Under the Bridge' and 'The Zephyr Song' respectively.

Cardon Copy, a project started by Cardon Webb, takes the self-distributed flyers/tear-offs we have all seen in our neighborhoods and rethinks them. The project involves taking these unconsidered flyers/tear-offs and redesigning them to empower their message with a new visual language.

For my class at School of Visual Arts, we were asked to take part in this project and emulate the process: find a flyer/tear-off and redesign it.

However, unlike Webb’s project, we were challenged to choose a designer we admired and redesign said flyer using their style. For my redesign I chose as inspiration the work of Jay Ryan from The Bird Machine, a gig poster designer and illustrator.